Source: Streamlabs 3 Live streaming audience demographics This is in stark contrast to Twitch, which has continued to grow its viewership after the initial surge in 2020. It fell again between Q1 and Q2 to 1.294 billion. In the first quarter of 2021, total hours watched on YouTube Gaming dropped from 1.924 billion to 1.373 billion. On the contrary, after an initial surge in viewership in 2020, watch time on the platform started to drop. Unlike Twitch, YouTube Gaming’s audience doesn’t seem to be growing very quickly. Related: How To Use YouTube To Grow Your Blog Traffic 20. Comparatively, 58% had watched a music video and 38% had watched a TV show. It’s best known for on-demand video content and is struggling to make gains in the live streaming space.Ī survey conducted in the third quarter of 2020 found that only 32% of users had watched a video live stream within the past month. YouTube is another leading video streaming platform. Only 32% of YouTube users watch live stream videos on the platform If you’re curious to learn more, check out StartupBonsai’s roundup of Twitch statistics or our own roundup of Twitch revenue and usage statistics. And given how charitable the average viewers are, it’s possible for the top creators to make a lot of money this way. 70% of Twitch viewers donate to streamers that they likeĪccepting donations is a common way for streamers to monetize their live streams. As this stat shows, gaming personalities generate unparalleled audience engagement. It’s no secret that gaming is a big part of the live streaming industry. 62% of Twitch viewers engage with esports and gaming personalities every day They don’t just watch content, they create it. This statistic shows that Twitch users aren’t like users of other social platforms. In total, over 7 million streamers go live every month. This is the number of creators that decided to stream for the first time ever. Over 13 million people started streaming on Twitch in 2020 There are over 2.5 million people watching Twitch right nowĪs you’re reading this statistic, over 2 and a half million people are viewing Twitch streams. When you consider that, 1 trillion minutes of watch time doesn’t seem so surprising after all. That works out at around 210 million visitors per week or 900 million visitors per month. Over the course of a year, Twitch viewers consumed over a trillion minutes of live streaming content. Twitch garnered over 1 trillion minutes of watch time in 2020 Consumption of broadcast TV is up 39%, digital videos (YouTube, TikTok, etc.) by 39%, and digital TV by 38%. This figure actually lags a little bit behind other forms of media. 24% of internet users in the US report watching more live streams in a recent survey. Since the onset of the coronavirus pandemic, the consumption of media has gone up across the board. Nearly a quarter of US internet users have been watching more live streams since the pandemic That figure is up by 16% compared to the same time in 2020. If we break that figure down a little further, it shows us that viewers spent around 3 billion hours watching content each month in this quarter. It’s up by 2.5% compared to last quarter, in which 8.77 billion hours of live stream content was watched. That figure refers to the total number of hours watched across all streaming platforms in Q2 2021. Audiences watched nearly 9 billion hours of live streaming content in the last quarterĨ.99 billion, to be exact. Rather, it looks like the spike spurred a tipping point that’s showing no signs of reversal.Įven as we begin to leave global lockdowns behind us, live streaming consumption continues to rise. This shows that the global upswing in live streaming caused by the pandemic in 2020 wasn’t temporary, as many analysts thought it might be. Live streaming grew by 13% in 2021Īs of the second quarter of 2021, live streaming was up by 13% compared to the same time the year before. Source: Conviva State of Streaming 2021 5. The average viewer spends around 25.4 minutes watching live video per viewing session, compared to around 19 minutes watching video on demand. ![]() ![]() On-demand video might demand a greater share of global viewing time, but as this stat shows, it can’t beat live video when it comes to engagement. Live content generates 27% more minutes of watch time per viewing than on-demand video Live streaming platforms have been slowly stealing market share from traditional television for the last few years. 44% of viewers say they watch less TV as a result of live streaming
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